Why Pay Us? Part II

Ester Rabinovici

You pay us….

To make them [your customers] crave your product:

To make them [your customers] remember your brand:

To make them [your customers] believe your value proposition:

To make them [your customers] feel your empathy:

To make them [your customers] need what you sell:

To make them [your customers] pay your worth:


Or in other words, you pay us…


To make you look delicious

To make you memorable

To make you believable


To make you loved

To make you indispensable

To make you worth it



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July 26th, 2012 9 Comments Branding Personal / Branding Thesis

  1. Lioner


    July 26th, 2012 //
  2. Wicksell Metellus

    Great post and I love the references. This puts everything in perspective! 😀

    July 26th, 2012 //
  3. ftpmumbojumbo

    Thank You Lioner! You made me smile with the adjective :)

    July 26th, 2012 //
  4. ftpmumbojumbo

    Thanks again Wicksell… feel free to pick additional samples and join the conversation.

    July 26th, 2012 //
  5. Carlos Pineda

    Thanks for sharing these ads. They make sense.

    July 27th, 2012 //
  6. Patricia Madueno

    Great post. We also pay you because we trust you can do the job!

    August 10th, 2012 //
  7. ftpmumbojumbo

    And if you do, we will never let you down, I might add.

    August 10th, 2012 //
  8. rene

    Hola Ester… metido en el mercadeo… hace rato que no veía tan buena publicidad… Gracias… Otra vez.

    October 9th, 2012 //
  9. BMJ

    Gracias Rene!! Mucha Suerte.

    October 12th, 2012 //

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