1. Sonny

    BMJ – I enjoyed reading your post!!
    I ran into this article which I think applies to your post.
    I’d love to hear your thoughts!

    http://m.adage.com/article?articleSection=cmostrategy&articleSectionName=CMOStrategy&articleid=http%3A%2F%2Fadage.com%2Fcmostrategy%2Farticle%3Farticle_id%3D148760

    Thanks

    February 9th, 2011 //
  2. ftpmumbojumbo

    Hi Sonny, I am not sure which of the ad age articles you wanted me to read. The link took me to a menu of options. I assumed it was the Why brand reinvention requires a total overhaul.

    I enjoyed the article, thanks for sharing. As the author, I believe that brand changes can’t be cosmetic. Having a facelift without the overhaul is like having cosmetic surgery and expecting the arthritis to disappear.

    February 9th, 2011 //

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