The Death of Gandolifini and The Sopranos Brand Equity


Will the SOPRANOS brand become immortal because of James Gandolfini’s sudden and tragic death? Will it increase DVD sales?

At the risk of sounding insensitive, chances are, it probably will.

I’ll ask you this: if Marilyn had grown old, would Gentlemen Prefer Blondes have been just another forgotten 50’s movie instead of an iconic classic? Would David Foster Wallace be a literary legend had he not committed suicide at the age of 46?

Think about El Greco, Van Gogh and Poe, who all tragically reached fame only after their death.

And though everything Steve Jobs did during his lifetime will probably be obsolete in less than a decade, will his memory add years of mojo to the APPLE brand? On that subject, one of Job’s most everlasting quotes, “I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.”

What do you think of these people and their brand equity?

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June 24th, 2013 1 comment Branding Blogging / Pop Culture