Shrewsbury: Small Town Branding

BMJ_BRAVO_Shrewsbury

Here’s another campaign that deserves major praise. A small town in England reinvents itself by creatively developing a very simple yet stunning message based on the town’s authenticity. It’s a lovely example of destination branding that is powerful and credible without the need for jargon or clichés.

http://www.fastcodesign.com/1670339/a-british-town-tries-to-reinvent-itself-for-tourists-via-branding#3

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August 1st, 2012 1 comment Branding / Bravo / Destinations Branding