Sensorial Retail in the Form of… A Bank?

BMJ_Rabinovici_Umpqua1

I know I know… I’ve been wagging my finger quite a bit lately. But here’s good news: a major bravo; I mean hats off, standing ovation bravo.

The company is in perhaps the most difficult market to break into and is completely reinventing the rules of the game. The name is Umpqua, and it’s the perfect example of the sensorial retail.

It’s really refreshing and exciting to see a banking company think outside the box. I’ll keep it short and sweet and let someone else give you the spiel: http://www.fastcompany.com/1720620/find-the-revolution-before-it-finds-you

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June 26th, 2012 2 Comments Bravo / Corporate Branding