Popularized by Marcel Proust, the original version of this questionnaire is meant to reveal the personality of those questioned.
BMJ’s version is meant to show the takers insights into branding, marketing, and business; as well as his thoughts on what made his company a success.
It is an honor to have Alberto Peisach, CEO of Phoenix Group, be the first entrepreneur to fill out this form. His company is one of the biggest among the titans of the disposable consumer packaging industry—and continues to grow and innovate in a market where becoming a commodity is, as expected, a risk.
His answers are short, witty, to the point, and fit his company like peas in a pod. Making it an ideal introduction to this series.
Use a single word to describe marketing.
What personality traits do you have in common with Phoenix Group?
What is your greatest professional achievement?
What drives you?
Which company, asides Phoenix Group, would you like to work for?
A fishing boat in the Bahamas.
Which famous entrepreneur/CEO do you most admire?
What do you think is the most important rule in marketing?
What is your favorite word to describe Phoenix?
What is your least favorite word?
What is your main professional fault?
What is your professional motto?
Be aware. See the opportunities around you.
What’s your favorite brand?
It hasn’t been created yet!
What’s your favorite product?
The one I will need tomorrow, but I don’t know it yet.
Which business would you never like to manage?
Media or politics.
Just for fun; what’s your favorite day of the year?
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