Personal Branding



Today, checking who is following me on Twitter, I encountered Ross Joyner (yourbrandcoach). I loved his little description of what he does: “I am a Personal Branding Coach for all of you who didn’t realize you were being BRANDED everyday with every word that you communicate on the web”.

Ross, I really think you have something interesting going there. As individuals, we want to build a perception of ourselves among family, friends, colleagues and now…total strangers.

We dress in a certain way, talk keeping a consistent tone and form of expression, and live and buy stuff to project that specific image of who we are. (Tell me what you drive and I’ll tell you who you are). Now we are placing words out there in cyberspace, so thoughtlessly, without realizing that each word counts… and how!

Remember? Everything a company does and says builds on what it is.This Branding thesis could not be better applied than to our Facebook or LinkedIn profile, or when we tweet away as we impatiently stand in line at the bank.

So, teenagers, watch out because stalking moms are reading. Senior Management, beware of what your peers think; Public figures make sure your escapades stay out of the social networking arena, and all of you reading keep in mind that everything you say and post will build on who you are.




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June 22nd, 2009 6 Comments Branding / Personal Branding / Social Networking

  1. 4pmCOFFEEbreak

    I honestly think this is a topic that is really understated. Twitter, Friendster and more than any other, FACEBOOK, are certainly branding YOU and I and everyone around.

    People are going to perceive you only by what you see… and people don’t see you face to face/in person all the time. Yet, they do have the ability to check you out on a number of social networks on a daily basis… no, on an hourly basis. So, the more hits you get the more you are branding yourself.

    It’s kind of scary actually… for something that started out as a fun way to connect with friends and family, social networking has quickly turned into a way to brand individuals. I’m really thinking about blocking my account OR just changing the privacy preferences…. because I certainly am not a brand, I don’t have brand guidelines and I am evolving and changing every day. Even what I am writing now… is making a scratch in my brand book.

    June 22nd, 2009 //
  2. ftpmumbojumbo

    Life is all about perception. People are not going to perceive you only by what you see. People are going to perceive you by what you let them see. Worst of all, (or best of all) once you have a positioning in somebody else’s mind it’s very hard change that perception. I hate to brake it to you but yes, you are a brand and you have guidelines, they might be changing because you evolve, but there is a way your friends, your family, your peers and even your Facebook visitors define you by your actions, and your words and everything else you say, do and post in a consistent way.

    June 22nd, 2009 //
  3. Orestes Carvalho

    Very interesting thoughts, Ester.

    Branding is about building a reputation. The Internet is making our lives transparent so everything we do adds up to our reputation. It is getting harder and harder to build fake reputations. This applies to companies, products and people.

    Someone said: “Privacy is not an option anymore.” I think choosing privacy means choosing lack of reputation. It can be better than a bad reputation but it is a poor choice. If you are good on something, better make it public and make sure your network know about it.

    Sometimes people associate branding to an empty sales pitch that was only possible in the mass communication era. Now we are starting to see what branding should really be about: an honest presentation about who your company, or your product or YOU are and what you can do to help them.

    I’m with you. Better be aware people are watching you and therefore make sure people get it right.

    June 23rd, 2009 //
  4. ftpmumbojumbo

    Some marketeers will say: “bad PR is better than no PR”.

    You and I would say all PR needs to be strategically planed; even if part of the strategy is being controversial.

    Your thoughts are always valuable to the discussion. I am working on a blog based on your chapter 6.

    June 23rd, 2009 //
  5. Look!

    Dear BMJ,

    Read this article that I thought you would enjoy reading since it has a lot to do with this posting.

    October 12th, 2009 //
  6. ftpmumbojumbo

    Thanks for sharing

    October 18th, 2009 //

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