Logo Week – Part 2


Let’s get to the point. Here are the answers to Monday’s quiz:

  1. Astoundingly, Symantec paid $1.2B for that checkmark.
  2. British Petrol (BP). Their new logo set the company back £136 million. The green and yellow sunflower was criticized when it came out and continues to be mocked today with fake redesign contests.
  3. Nike! http://en.wikipedia.org/wiki/Swoosh
  4. CNN. Check out more of Paul Rand’s breathtaking work here: http://www.paul-rand.com/foundation/identity/.


And here are some more questions:

1. Which logo cost more than $0 to make?

a) Google

b) Twitter

c) Coca-Cola

2.  In 2008, Pepsi revamped their logo to be “more dynamic and more alive”. How much did this makeover cost?

a) Less than $25,000

b) $100,000

c) $1,000,000

d) $100,000,000+

3. What iconic logo had to be redesigned in 1992 for being too risqué?

4. In the mid 90’s, how much did Enron pay Paul Rand for their logo?

a) $33

b) $33,000

c) $330,000,000

d) $33M


Find out the answers on Friday!

Related posts:



Powered by Facebook Comments

August 22nd, 2012 4 Comments Branding Marketing / Logos and Tag Lines

  1. Fernando

    1) b
    3)What is risqué?
    4) b

    August 23rd, 2012 //
  2. FlorinceRostoker

    I love these trivias, they make me feel so dumb :)

    1) a
    2) b
    3) Victoria Secret?
    4) d

    August 23rd, 2012 //
  3. Yoav

    Ester, didn’t know you made you blog so amazing, congrats


    1. b – $15
    2. c – $1mm (by the Arnell Group)
    3. Starbucks
    4. b – $33k

    See you next week, can’t wait!

    August 24th, 2012 //

Add your comment

Your email address will not be published. Required fields are marked *



You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>