Logo Week – Part 2


Let’s get to the point. Here are the answers to Monday’s quiz:

  1. Astoundingly, Symantec paid $1.2B for that checkmark.
  2. British Petrol (BP). Their new logo set the company back £136 million. The green and yellow sunflower was criticized when it came out and continues to be mocked today with fake redesign contests.
  3. Nike! http://en.wikipedia.org/wiki/Swoosh
  4. CNN. Check out more of Paul Rand’s breathtaking work here: http://www.paul-rand.com/foundation/identity/.


And here are some more questions:

1. Which logo cost more than $0 to make?

a) Google

b) Twitter

c) Coca-Cola

2.  In 2008, Pepsi revamped their logo to be “more dynamic and more alive”. How much did this makeover cost?

a) Less than $25,000

b) $100,000

c) $1,000,000

d) $100,000,000+

3. What iconic logo had to be redesigned in 1992 for being too risqué?

4. In the mid 90’s, how much did Enron pay Paul Rand for their logo?

a) $33

b) $33,000

c) $330,000,000

d) $33M


Find out the answers on Friday!

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August 22nd, 2012 4 Comments Branding Marketing / Logos and Tag Lines