Logo Week – Part 2
Let’s get to the point. Here are the answers to Monday’s quiz:
- Astoundingly, Symantec paid $1.2B for that checkmark.
- British Petrol (BP). Their new logo set the company back £136 million. The green and yellow sunflower was criticized when it came out and continues to be mocked today with fake redesign contests.
- Nike! http://en.wikipedia.org/wiki/Swoosh
- CNN. Check out more of Paul Rand’s breathtaking work here: http://www.paul-rand.com/foundation/identity/.
And here are some more questions:
1. Which logo cost more than $0 to make?
a) Google
b) Twitter
c) Coca-Cola
2. In 2008, Pepsi revamped their logo to be “more dynamic and more alive”. How much did this makeover cost?
a) Less than $25,000
b) $100,000
c) $1,000,000
d) $100,000,000+
3. What iconic logo had to be redesigned in 1992 for being too risqué?
4. In the mid 90’s, how much did Enron pay Paul Rand for their logo?
a) $33
b) $33,000
c) $330,000,000
d) $33M
Find out the answers on Friday!
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Comments
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Aug
22
Fernando
1) b
2)d
3)What is risqué?
4) b
FlorinceRostoker
I love these trivias, they make me feel so dumb
1) a
2) b
3) Victoria Secret?
4) d
Yoav
Ester, didn’t know you made you blog so amazing, congrats
Answers:
1. b – $15
2. c – $1mm (by the Arnell Group)
3. Starbucks
4. b – $33k
See you next week, can’t wait!