JCPenney: From Bravo to Boo

BMJ_JCPBoo

A few weeks back I was a bit harsh on JCPenney’s marketing strategy. Today I saw their FREE CUTS for kids TV spot and I got all excited. The brand seemed to have found a way to compel consumers to visit the store delivering opportune fun experiences (back to school… Kids hair cuts… Perfect). As I was looking for a spot to link it to this posting, I discovered that the free haircuts weren’t available at the store (sob sob) but at a nearby salon, and by appointment only. I think Clarins and Bloomingdale’s can show JCPenney a thing or two… I quickly went from bravo to booh!

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August 6th, 2012 0 comments Boo / Corporate Branding

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