Why Pay Us? Part II
You pay us…. To make them [your customers] crave your product: To make them [your…
Branding Thesis
Why Pay Us? A Manifesto
To those who are sometimes confused as to why they hire a professional advertising or…
Familiar Faces
“What is your brand?” asked Piers Morgan in a recent interview with Oprah Winfrey. Oprah,…
A Family Affair
Last night, I was playing with my BlackBerry® during the TV ads–as most people…
EMPTY WORDS ARE JUST TRASH TALK
Most advertisers tend to think that a tagline is a catchy phrase used under…
