Bravo ROBITUSSIN

RV_Bravo_ROBITUSSIN

Learning from a masterful brand. In marketing like in everything less is more.

You identify a problem: The Cough and Cold shelf is confusing to the consumer. You find a solution: packaging that communicates in a hierarchical and organized way. You communicate the benefit in a creative and recognizable manner, appealing to the social and viral world.

ALL THAT, STAYING TRUE TO YOR BRAND.

Bravo Robitussin

Link to the TV spot
Link to the website

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April 19th, 2012 1 comment Bravo

  1. mumbofan

    Now, I know what cough syrup I need, can somebody tell me where to get the scarce and slippers?

    April 20th, 2012 //

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