Branding Return on Investment

Espadriles Chanel

Looks easy, right? It’s not.

TOM’s had to develop a clear and compelling story, and it took Chanel 100 years and many millions to back up these pricey tags. Goes to show the power of branding.

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June 19th, 2012 2 Comments Branding Marketing / Price Strategy / Retail Branding

  1. Porrelo

    I kind of feel bad for the person who buys the $320 shoes. Markups on apparel are simply mind-blowing, how can the same piece of fabric be worth more because it has a name attached to it. I don’t understand fashion at ALL.

    Hip Hip.

    June 20th, 2012 //
  2. ftpmumbojumbo

    It’s not about fashion…it’s about capitalism. Some are willing to invest in Chanel, some are willing to invest in BMW, some are willing to invest in top notch consultants. For all that of us that sell, manufacture or deliver something to the market, the ultimate goal is to build a reputation that enables us to make the most money out of our skills and products.

    June 20th, 2012 //

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