Talking about myself is not something I enjoy doing. However, blogging experts believe it is important to state who I am, so readers can verify that I do have credentials to support my opinions and that I don’t just talk MumboJumbo.
I was born an advertiser at heart but, luckily, I veered away from my vocation for a few years and studied Industrial Design at the Universidad Javeriana de Bogotá. My first steps in the industry were taken at Leo Burnett in Colombia as a layout artist in the old days of photo mechanics. Soon after that, the entrepreneur in me strongly surfaced, and I changed direction once more, started my career as an independent freelancer as Ester Rabinovici, Design Studio, and never looked back.
Accounts such as Hoteles Estelar de Colombia, Colseguros y Bancafé consolidated the agency, which became Rabinovici y Asociados and is still up and running today developing regional campaigns for Johnson & Johnson, ATL and BTL advertising for Porvenir Financial Services and Royal Sun Alliance, among many other projects. In the year 2000, we opened an affiliate in the United States, Rabinovici & Associates, which covers marketing and branding activities for the domestic (US), regional and global markets. Examples of our clients include Badia Spices, E&J Gallo, Kodak, Motorola and Oster.