Coca-Cola Biting its Own Tail
It’s actually kind of embarrassing to admit that after the heap of responses from the…
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Brand Extension: Stretching the Theory
This month I’ve been revisiting my expertise on brand extensions to help a client create…
What Happens in NYC, Stays in NYC… Unintentionally, perhaps.
I just returned from a trip to the big apple that reminded me why I…
Can Disney Bring Back Star Wars?
News of Disney purchasing Lucasfilm for $4.05 Billion has flooded the web. That’s $50M more…
Boo: Angie’s List’s New Campaign is Both Boring and Irrelevant
Based on its considerable, to say the least, publicity campaign investment in news networks such…
